Review: Selena Gomez’s ‘Kill Em With Kindness’ Is Pure & Simple

It’s the mark of great music when you manage to craft a song that’s not only fun to move to, but also has a positive message that’s important for everyone.

Selena Gomez’s music video for “Kill Em With Kindness” plays on her strengths–she’s a director’s dream with her ability to exude sweetness and sexiness all at once, plus anyone familiar with her energy knows that her music is nothing if not sincere (her stunningly honest album, Revival, is proof of that).

Set in black and white, the video–directed by Emil Nava–is just pure in its delivery. How often can you say that about music videos nowadays?

Watch “Kill Em With Kindness” below.

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