Review: Justin Bieber’s ‘Company’ Music Video Takes Us On A Touching Backstage Tour

In case you’ve been living under an abnormally large rock for the past couple of months, you’re aware that “Company” is Justin Bieber’s second single from his world-dominating fourth studio album, Purpose.

Now, let’s get to the good stuff. Yesterday (June 8), he dropped the music video for the song.

I was fully anticipating (and maybe hoping for, I’m not ashamed to admit it) a “What Do You Mean?” part two, 50% skin and smoldering close-ups. However, we got something a whole lot better.

The video is an expertly cut mashup of stage footage, city-to-city travels, and breathtaking views. For a little more than three minutes, we get a behind-the-scenes look at his on- and off-stage moments, and it feels surprisingly genuine, even touching.

That adorable grin of his makes an appearance more than once and, coming from a fan’s perspective, it eased some of my worry that this tour is already taking a lot out of him mentally and physically. Whether it is or not, we may never know, but this feels like a subtle message to his Beliebers: “Whatever happens, I’ll be okay.”

Thoughts on the “Company” music video? Check it out below and tweet me! @FanaticReviews.

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